Exploring the emotional antecedents and outcomes of technology acceptance
نویسندگان
چکیده
منابع مشابه
The Emotional State of Technology Acceptance
Computer-phobic university students are easy to find today especially when it come to taking online courses. Affect has been shown to influence users’ perceptions of computers. Although self-reported computer anxiety has declined in the past decade, it continues to be a significant issue in higher education and online courses. More importantly, anxiety seems to be a critical variable in relatio...
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Technology acceptance model (TAM) is a well-established theory to explain technology adoption. However, traditional TAM research generally neglects the impact of emotion in the adoption decisions. In this research, we propose to investigate the effects of consumers’ emotional attachment to IT brands on their adoption decisions and the precursors of emotional attachment. This research synthesize...
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ژورنال
عنوان ژورنال: Computers in Human Behavior
سال: 2019
ISSN: 0747-5632
DOI: 10.1016/j.chb.2018.08.056